How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

At Shoptalk, Albertsons Media Collective’s Liz Roche tells The Drum how the $50bn industry could reshape the entire media ...

In 2024, digital media in India outpaced traditional TV, becoming the largest segment in the media and entertainment sector, ...

Deloitte's China Widener on how can media and entertainment companies must evolve to keep pace with AI and social media ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

Digital media in India has surpassed traditional television in 2024, claiming the largest share in the media and ...

Digital media overtook television to become the largest segment, contributing 32 per cent of media industry revenues in 2024, ...

Even as JioHotstar crossed 100 million paying subscribers, the FICCI-EY report cautions a further drop in the share of ...

Moreover, digital media is expected to be the first M&E segment to cross Rs 1 trillion in ad revenues in 2026, it said. The ...