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Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

may slow advertising growth at top digital powers such as Meta Platforms and Google and encourage some major brands to cut ad spending more broadly, industry analysts said. Trump’s 10% tariffs ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

“AI is no longer just a futuristic concept – it's here, and it's revolutionizing digital marketing in ways we never imagined,” says Kirby.“Brands that embrace AI-powered tools gain a significant ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.