Direct mail pieces typically cost less than a TV ad yet are more effective because they speak directly to the consumer. For example, if you were to send out an email marketing campaign that would ...

Two things can be true simultaneously: every race is unique and every race that has enough of a budget will see direct mail sent to voters. Cycle after cycle, campaigns have relied on mail programs.

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Louisiana voters have seen political mail, online advertising and even television spots about the four constitutional ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

With a solid understanding of your objectives and target audience, you can now explore the diverse strategies and tactics available to bring your PR campaign to life. The most effective campaigns ...

The latest round of campaign finance reports ahead of Anchorage's municipal election deadline Tuesday includes a number of interesting clues about how this year's contests are playing out. Overall, ...

The plea from Marc Terry, head of Cardtronics, comes as experts examine ways of ensuring cash is not made obsolete by the rise of contactless payments and the closure of bank branches and ATMs.