Direct mail pieces typically cost less than a TV ad yet are more effective because they speak directly to the consumer. For example, if you were to send out an email marketing campaign that would ...

Two things can be true simultaneously: every race is unique and every race that has enough of a budget will see direct mail sent to voters. Cycle after cycle, campaigns have relied on mail programs.

Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC ...

So, are you ready to launch your next direct mail campaign? Let’s make it happen. The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed ...

Clearly the direct-go-for-the-sale one-shot approach works. But how does it compare with the Campaign approach? 2. Three Examples of Campaigns and How They affected Revenue Groupon and Living Social ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Louisiana voters have seen political mail, online advertising and even television spots about the four constitutional ...

Let’s break down a real-world example of how we made it happen ... they wanted to test a fresh customer segment using a direct mail campaign to see which audience would respond best.

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

The other, from the Protect America Initiative, includes television ads in central Missouri and a direct mail campaign accusing nine Republican state senators of betraying President Donald Trump ...