However, effective email marketing requires more than just a mailing list. Organizations also need tools to automate delivery, create compelling emails and campaigns, and track metrics.

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

And as email marketing continues to grow more competitive, writing effective subject lines is one of the most important ...

When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Lesonsky: Is email still the most effective marketing channel for small businesses? Charest: The simple answer is yes. Email ...

Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective ...