This email is a great example of how simply using someone’s first name can give a personalized feel even to your promotional email and increase its open rates. The copy of the email is very ...

Keep your email short. Provide necessary information, such as dates or assignment names. Avoid unnecessary explanations. For example, you don't need to tell your instructor a story about why you ...

At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make ...

It’s also important to “match the tone of your thank-you emails to the tone of the organization,” says Loren Margolis, certified career coach and founder of TLS Leaders. For example ...

Green says. (For examples of what to write, check out our templates below.) Shorter is better when it comes to sick-day emails, but there are times when additional details can make a real ...