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Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

AI is rapidly shaping the future of business, with 71% of companies reporting increased trust in AI compared to last year — a clear sign of industry-wide acceptance. As AI tools become more ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

Discover the top website platforms for small businesses. Build a professional site, attract customers, and grow your brand ...

Our suite of world-class strategy courses give you the tools and capabilities to create competitive advantage and deliver growth in the fast-changing global business environment. Study with us to take ...

The world of marketing in Nigeria is changing fast, thanks to artificial intelligence (AI). Marketers across the country are learning ...

Discover the key steps to becoming a successful digital marketer, from learning online to gaining practical experience and networking.