Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

In today's digital age, email marketing remains one of the most powerful tools for businesses to reach their target audience. A well-organized business email database can significantly enhance ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

“With eight times the response rate of email, mobile marketing is too powerful to ... the lowest unsubscribe rates by sending up to two messages per week during peak seasons and no more than ...