If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results. The post The biggest email newsletter mistake B2B companies keep ...

That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing ...

Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer's annual Email Marketing Metrics Report. Longer subject ...

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To help, 11 Forbes Nonprofit Council members offer advice on how nonprofit professionals can effectively increase engagement open rates and encourage clicks on their email newsletters.

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