But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Delphine Okoronkwo is the CEO of Bare to Beauty Cosmetics, one of the fastest-growing Nigerian-owned makeup brands that aims ...

Even the outer packaging is intentionally ergonomic and has large, easy-to-pull tabs that don't require as much dexterity. "I ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Oak Essentials, a California-based clean luxury beauty brand, has expanded into Ulta Beauty stores nationwide following its successful online presence at Ulta.com. The brand will debut through the ...

We can't wait to meet their customers in-person and give them the premium, spa-like experience that defines our brand." "We're thrilled to bring Oak Essentials into select Ulta Beauty stores ...