Indeed, could we ever see a time when Fender takes over the responsibility from Squier, and puts its own name on the entire production line from affordable beginner guitars to Custom Shop instruments?

Sure, even the best Squier guitars don’t match the craftsmanship of USA-made PRS or Fender models, but their influence is undeniable. More guitarists have started their journey with a Squier than more ...

Fender has also released Asian-made guitars under its own name, most notably with its current high ... The goal is for this to seep into the line, that there’s something there [for] all players at all ...

Fender has also released Asian-made guitars under its own name ... [for] all players at all stages, from the [Squier] Sonic Series all the way up to Custom Shop. We have upped quality so much ...