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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
Guitar Player on MSN2d
“I had him mix some paint there on the spot, and finally we came up with Fiesta Red!” With one decision, Fender increased the desirability —and future value — of a ...
Fender custom colors were offered for a small upcharge after a handful of customers requested their guitars in special ...
Fender unveils the $599 Acoustasonic Standard: is this the moment the hybrid truly went mainstream?
The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of ...
T311mon
These special 70th anniversary Fender Strats look as good as they sound
When it comes to musical icons there are arguably none bigger than the Fender Stratocaster guitar. This iconic instrument has been played by some of the greatest guitarists known to man ...
Irish Examiner on MSN2d
Woman who campaigned to keep Rory Gallagher's guitar in Ireland named Cork Person of the Month
Music shop owner Sheena Crowley ran an online fundraiser to keep the rock legend's famous Fender Stratocaster at home ...
news.justcollecting14d
Two £1 million guitars at Jeff Beck sale
Two of Jeff Beck's guitars made over £1 million at a London sale in January 2025. Find out why his Les Paul and Strat were so valued here.
Orange County Register1mon
A look at the electric guitar’s origin in Southern California
Early 1940s: During World War II, Fender meets Clayton Orr “Doc” Kauman, a musician and the chief designer of electric guitars for Rickenbacker (based in Santa Ana and the first maker of ...