Sales of the Toyota RAV4 apparently know no bounds, as new data from automotive analytics firm JATO Dynamics has it outpacing the venerable Ford F-150 in U.S. vehicles registrations in 2024.
Given the outlay required to bring the Mach-E and Lightning to market as well as these vehicles’ less-than-stellar sales, profitability in the electric market is going to be tough for the automaker.
Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively mass produce the automobile under Henry Ford with the Ford Model T. In ...