This Frankenmuth travel guide will unveil the best things to do in town, allowing you to immerse yourself in its quaint atmosphere and create lasting memories. Michigan’s Little Bavaria is a ...

Hallowell, Roger H., and Abby J. Hansen PHD. "Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral." Harvard Business School Case 800-029, September 1999.

Mid-Michigan’s favorite winter festival is back, celebrating 34 years! Zehnder’s Snowfest is taking over Frankenmuth from Jan. 29 through Feb. 2.

FRANKENMUTH, MI – Zehnder’s Snowfest returns this month, turning Michigan’s “Little Bavaria” into a winter wonderland with larger-than-life snow and ice sculptures. The festival, in its ...

FRANKENMUTH — More than 100 snow and ice sculptures will line the streets of Frankenmuth during an annual winter event that transforms the popular Michigan ... mention an all-things-chocolate ...