Medium format photography is typically a pursuit that's left to professionals and serious photo hobbyists, simply because ...

Portable photo printers are making a comeback, merging the convenience of smartphones with the thrill of holding instantly ...

Photos you actually print remain a novelty for many people in 2025 - Instax Wide Evo’s companion app can also print any ...

I write about camera gear for a living, and only my all-time favorite gadgets earn space in my camera bag. But one of my ...

If we had to pick just one instant camera to recommend, it would be the Fujifilm Instax Mini 12. Basic controls make it easy for almost anyone to shoot and share analog prints, while its film ...

Fujifilm Holdings Corporation, trading as Fujifilm, or simply Fuji, is a Japanese multinational photography and imaging company headquartered in Tokyo. Fujifilm's principal activities are the ...

In our interview with Yuji Igarashi, Fujifilm's Divisional Manager, Professional Imaging Group, he seems to hint at more affordable models, aimed at first-time photographers. Recent Videos "I think ...

Is Fujifilm X-M5 the company’s most interesting cameras today? A photographer weighs in on the pros, cons, and overall experience.

Fujifilm has announced the GFX100RF, a fixed-lens medium format camera, at its X Summit event in Prague. It uses a 102MP sensor, paired with the X-Processor 5 chip found in the rest of the company's ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...