I remember the first time I learned about the impact of eye make-up. I was around 11, and had just discovered mascara. That ...

A common mistake is choosing a lip liner that is too dark or using it to define a very sharp edge, which can result in an ...

Waterproof eyeliners are perfect for a smudge-proof look from your office commute to your night parties. Choose from Maybelline, Lakme, Colorbar, and more.

Just a single stroke of eyeliner is enough to give your eyes that bold and dramatic look. Here are our top 10 picks for you.

I don’t know about you, but I certainly struggled with the winter’s darkness this year. It felt unending and, according to ...

Black nail designs are cool, and the Grazia team is obsessed. From glossy to goth-glam, these are the looks to try now.

“Sagging skin is a universal horror that we can all share in!” Nikki Glaser jokes. As the former “Dancing With the Stars” and ...

Mesmerized by Aimee Lou Wood's glitter eyeshadow look in The White Lotus episode 5? Here's exactly how to recreate it, ...

We've whittled down 14 of the very best eyeliner pencils out there right now, so you can wing, shade and tightline to your ...

Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

Jeans Month is still going strong on the Strategist. We’re digging deep and hunting down what jeans teens are wearing and the ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.