The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

However, many businesses struggle with Gen Z candidates' reneging on job offers or accepting roles and then quitting relatively quickly. An infographic (below) from Abode explores data points and best ...

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...

Generation Z is no longer on its way into the workplace ... appeal to a group so accustomed to quick information. Memes, infographics, and videos under five minutes are the most effective.

Using old-school tactics or simply ignoring this growing buying segment means integrators will be leaving money on the table ...