The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...

Using old-school tactics or simply ignoring this growing buying segment means integrators will be leaving money on the table ...

Bible sales in the UK have risen sharply, increasing by 87 per cent from £2.69 million in 2019 to £5.02 million in 2024, ...

Hims reveals that while swiping left and right have become synonymous with dating culture among younger generations, the vast ...

But Gen Z men may just be the most underrepresented demographic in the beauty business, particularly when it comes to hair care. Fully 84% of surveyed Gen Z men say they’d do almost anything to ...

Gen Z is known for many things, but one report, in particular, is putting respect on the young generation’s name by pointing to their ingenuity and ambition. New survey findings from business ...

Is streaming TV shows and movies getting in the way of Gen Z’s jobs? New research by Tubi in collaboration with The Harris Poll suggests it might be. The survey, which was conducted between Oct.

Are you team tight-on-tight or tight-on-baggy? By Madison Malone Kircher The infamous “war” between millennials and Gen Z has found a new battleground in recent weeks, with a fight brewing on ...

Bible sales in Britain have surged by a remarkable 87 per cent between 2019 and 2024, according to new figures driven by Gen ...