The debate on who is (and isn't) a main pop girl has been on everyone’s mind, but why are we so obsessed with finding “the ...

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Just like you, some of our fave Gen Z celebs love a good reference to the 90s and 2000s. Here are a few that gave us one to remember.

Success and comfort don’t go hand in hand—one always comes at the expense of the other, so the real question for leaders who ...

A Gen Z influencer has shared a fashion rule that people are going crazy over, offering an easy way to always look "polished.

From the catwalk to the red carpet, the jacket-and-necktie combo is back for women – it's a statement of power and authority, ...

Coca-Cola has already released a prebiotic soda called Simply Pop, and PepsiCo is planning to enter the market. The prebiotic soda market is growing, particularly among Generation Z, those born ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...