“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

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Alpha Generation (AlphaGen) has revealed plans to supply an additional 450MW of electric generation in Maryland, New Jersey ...

As technology increases, so does the illiteracy of our youth. While scrolling on the web, I read an article about Generation Alpha and how they are illiterate. In fact, 65% of Gen Alpha children in ...

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...