Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

With more than 50 years between him and his daughter, Carmen, there is a lot Alec Baldwin can learn from his pre-teen child.

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

Graduate students at the University of Nebraska are creating lessons plans for middle and high school students to help them ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

First-generation students at Washburn University were inducted into Alpha Alpha Alpha on Sunday. Tri-Alpha is a national ...

Gen Alpha. The group has been shattering assumptions while uncovering the emerging trends that will guide brands in revamping their marketing strategies. Gen Alpha are more influential than any ...