Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

TOPEKA, Kan. (WIBW) - First-generation students at Washburn University were inducted into Alpha Alpha Alpha on Sunday.

With more than 50 years between him and his daughter, Carmen, there is a lot Alec Baldwin can learn from his pre-teen child.

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Graduate students at the University of Nebraska are creating lessons plans for middle and high school students to help them ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...