This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

While much of the conversation about millennials and finance nowadays lean toward the idea that millennials have lots of debt ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand with self care. “I feel like it ties into the idea of taking care of ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

McDonald's India is the latest brand to capitalise on the Korean wave with a strategically timed limited-edition menu ...