At the heart of the recent campaign is The Snowball, a 3-minute video in which an animated character travels down a grim slippery slope.

How is Snowball like this? Snowball shows his bravery during the 'Battle of the Cowshed'. Evidence from the text He himself dashed straight for Jones. Jones saw him coming, raised his gun ...

Chief Fandal is seen addressing the public about the importance of driving carefully in the icy conditions when an officer suddenly launches a snowball at him, hitting him squarely on the temple.