Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...
Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.
Leslie Benzies, former Grand Theft Auto producer, debuts MindsEye, releasing June 10, 2025, on PC, Xbox, and PlayStation.
Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's ...
While you wait for Grand Theft Auto 6, check out one of these 10 games to scratch your itch for Rockstar's next massive game.
Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...
Grand Theft Auto 6 could be the most heartbreaking game in the franchise, but whether that's something to strive for is ...
Where's Trailer 2 for GTA 6? The boss of Take-Two is talking about marketing for the game, and why it's taking so long to see more from it.
Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...
Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...