Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

Matcha, a tea growing in popularity, is growing in scarcity in cafes and restaurants due to a shortage on matcha powder.

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

An unusually buzzy tea concept from Taiwan is now brewing in Dallas-Fort Worth. Called Chicha San Chen, it opened with a ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

Lower in caffeine than coffee yet rich in antioxidants, black tea is more than just a comforting morning ritual. With ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

IT’S the drink of the moment – and it’s even tastier iced too. But matcha powder is usually mega expensive, meaning most ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...