Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest London-based activation You need to be a subscriber to read this article. Click ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

EnVy has signed a full VALORANT roster with two famous YouTubers including Poppin, the inventor of the infamous Poppin Swing, and famed Yoru main Eggster. Here's everything we know. EnVy is ...

This fragrance has a skin-like quality, making it versatile and easy to layer with other scents – it pairs well with vibrant aromas, such as Gucci gorgeous gardenia (£80, Boots.com), for a ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Gucci Envy perfume launched in 1997, however the scent wasn't around for long. Top notes of bergamot and peach, along with base notes of cedar, musk and sandalwood created a die-hard following.

It’s a scene that feels familiar, almost nostalgic—except this isn’t a Parisian jazz club from the 1960s, but a modern fragrance launch by Diptyque, reimagining scent as something to be ...