As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Gucci has been around since 1921, founded in Florence, Italy, and its recognizable interlocking G logo has been around ... as in a repeating pattern on a silk scarf or pocket square or on the ...