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COURCHEVEL, France — The message came across loud and clear: Moncler wants the biggest slice of the luxury high-performance mountain apparel market. And it most likely knows how to get it.

There's also a sherbet yellow bomber that's pretty stand-out, some tiger print, pink corduroy, a baby blue Lulu, and a humungous patchwork Mongolian number too.' The fact that there aren't tonnes ...