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The craze for winter sports has fueled tourism in China's ice city of Harbin, with the number of tourist arrivals growing 9.7 percent year on year to over 90 million during the 2024-2025 winter season ...

A bilingual approach has demonstrated remarkable effectiveness in cross-cultural communication. Bilingual hosts are known for ...

Harbin has ignited a fervor for ice and snow tourism on Chinese social media this winter, since the opening of the 41st Harbin International Ice and Snow Festival on Jan. 5. Attractions such as Harbin ...

Tourists have fun at an indoor ice-and-snow theme park within Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Feb. 27, 2025. The world's largest indoor ice-and-snow theme ...

Many iconic events, such as the Harbin International Ice and Snow Festival, Ice Collecting Festival, and Yabuli Ski Festival have also started in the city. Besides, the city has launched 10 winter ...