New Era reveals a new fashion collaboration with Sanrio's fan-favorite kitten mascot, Hello Kitty, for caps, hats and apparel this week.

Puma has launched a new crossover collection with Sanrio that features sneakers dedicated to Hello Kitty, Kuromi, and My Melody.

Hello Kitty Island Adventure’s roster is already adorable, but a few more familiar faces could make the island even cuter.

“You can never have too many friends” or too many sneakers, and the new Puma x Hello Kitty Collection is the sneaker drop you’re not going to want to miss. Puma dropped a series of limited ...

Last year’s winner at the annual Sanrio Character Ranking, Cinnamoroll, as well as all-time favorites Hello Kitty and Kuromi, ...

Yes, you read that headline right. Hello Kitty is not – we repeat, NOT – a cat. After 40 years of collecting the cash of cat lovers worldwide, Sanrio has revealed the secret of its star ...

“Shrewd” is how Mika Nishimura, a design professor at Tokyo’s Meisei University, describes the way Hello Kitty conquered the worlds of commerce, fashion and entertainment. As a tabula rasa ...

A model presents a creation by the craft-driven clothing brand Pero on Day 1 of the Lakme Fashion Week in partnership with FDCI. Credit: Subhash Barolia A model showcases a creation by the ...