The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...

TODAY shares exclusive first look at 2 Super Bowl 2025 ads ...

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ -- HexClad, the most innovative kitchenware brand in the world, today unveiled "Unidentified Frying Object", its first-ever Super Bowl commercial that will ...

The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...