The Project Color app is meant to complement the previously launched Color Center section on The Home Depot’s Web site, where shoppers can explore interior and exterior paints, get ideas for how ...

While the effort is a smart way to increase leads, Home Depot could have matched up the call-to-action with a related click-through. “Marketers should explore avenues like ad placements in apps ...

Both of the home improvement retailers released tools this week that seek to offer shoppers the level of guidance they would ...