The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

HI-CHEW®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This ...

There was a time when the cast of Buffy The Vampire Slayer was adamant that the show couldn’t be revived without the involvement of Joss Whedon. But years after Whedon was exposed for misconduct and ...

Angel Soft's first Super Bowl commercial aims to provide viewers with a bathroom break just before the halftime show ...

Netflix! Hulu! Amazon Prime! There's a ton of streaming services out right now. Here's guide to the cost of streaming ...

Luckily, Hulu has a top 15 shows and movies collection that shows you what’s trending on the platform. After reviewing this week's popular shows, we've narrowed the list to three standouts from ...

The company declined to specify when during Fox’s telecast of the Big Game on February 9 its commercial would appear. Fox, which was nearly sold out of commercial inventory in August due to high ...

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While we wait for the Chiefs and Eagles to take the field, there are some things that we can start looking at for the Super Bowl -- commercials. In recent years, companies have begun teasing and ...

Have you noticed that commercials seem to play way louder than the show or movie you’re watching? You’re not alone.

Rita Ferro is Disney's president of global advertising. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of ...