MAT gears up to realize the benefits from the extension of its partnership with Disney over an all-time classic franchise.

Mattel has renewed its multiyear global licensing agreement with Disney for Toy Story in time for a new range of products commemorating the franchise’s 30th anniversary and the upcoming release of Toy ...

Mattel Inc. will renew its multi-year global licensing agreement with Disney for new Toy Story products. This agreement ...

Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new ...

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy ...

The first astronauts preparing to fly to the moon in more than 50 years want your help identifying their fifth crew member — their "moon mascot." NASA's Artemis 2 crew is seeking an original ...

Toy Fair 2025, the largest and most iconic toy trade show in the Western Hemisphere, kicked off its 119th event this past weekend in New York City. From March 1-4, tens of thousands of global play ...

Toy makers with US manufacturing facilities are getting slammed with orders as the industry scrambles to negotiate a slew of stiff tariffs from the Trump administration, The Post has learned.

NY Toy Fair 2025 was the place to be this past weekend, especially if you’re the type to get excited over some awesome collectibles. Hasbro took the opportunity to unveil some new items, like ...

A trade show for toys, most of which are made in China, showcased an industry, underneath the fun, rattled by President Trump’s higher tariffs. By Danielle Kaye Reporting from Toy Fair in New ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined ...

M.A.S.K. is back! After years of fans clamoring for a proper revival, The Loyal Subjects (TLS) has teamed up with Hasbro to breathe new life into the classic 1985 toy line just in time for its 40th ...