While Universal Orlando once used the tagline “ride the movies,” Walt Disney World’s new Star Wars: Galactic Starcruiser experience (otherwise known as “the ‘Star Wars’ hotel”) lives ...

Thailand’s strategic use of soft power, particularly in luxury tourism, has ignited a surge in demand for immersive ...

Mr. J Grewal added "An immersive center inside a hotel transforms the guest experience from a simple stay to a journey of discovery, blending technology, culture, and entertainment seamlessly.