In this regard, the role of creative, innovative brand awareness marketing (and its impact on the bottom line) is alive and well. Elliott King is a co-founder and the CEO of award-winning ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

The fourth edition of Impact Digital Influencer Awards was held on March 11 in Mumbai. The prestigious awards recognised, honoured and celebrated organisations and individuals for their creative and ...

Guest blogging has come a long way since its early days. What once started as a basic link-building strategy has now transformed into an integral part of digital marketing. Over time, marketers have ...

The Impact Digital Influencer Awards 2024 on March 11 honoured the companies, organisations, and individuals responsible for ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied) But is that a good or a bad thing? Yes, we need to continue ...