The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve efficiency?

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Effective marketing campaigns don’t rely solely on digital or physical elements — they leverage both for maximum impact. When businesses combine online collaboration with real-world brand experiences ...

The fourth edition of Impact Digital Influencer Awards was held on March 11 in Mumbai. The prestigious awards recognised, ...

In this regard, the role of creative, innovative brand awareness marketing (and its impact on the bottom line) is alive and well. Elliott King is a co-founder and the CEO of award-winning ...

The brand won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals across categories for its impactful work ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Guest posting has emerged as a cornerstone of content marketing strategies. For years, it has been a reliable method for ...

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...