Matthew Pittman is a professor of advertising at the University of Tennessee in the US. In 2022, Pittman and his colleague Eric Haley, conducted three online studies on Americans aged 18-65 to examine ...

This surge in digital activity has given rise to a wave of new online creators who are shaping trends, driving conversations, ...

He was an action sports icon, a social media star and one of the world’s most famous rally car drivers, and now the late Ken ...

Social media can decide a film’s fate. A single comment can spark outrage,  but the same issue can also attract attention.

Lofi the Yeti is pioneering a decentralized approach to humanitarian initiatives and bringing its vision to life through ...

With a fast-evolving world and technological advancement, churches and other faith-based groups in Rwanda have turned to social media to reach wider audiences, moving away from traditional methods.

Explore the controversy surrounding Ranveer Allahbadia and its effects on his followers and brand partnerships.- Watch Video ...

While social media has the potential to empower storytelling, it can also spread misinformation and lead to brain rot.

Parents rely on online info about screen time, but a new study shows how media coverage amplifies some research while leaving ...

Games for Change said Leo Olebe will be the new chair of the board of directors for the nonprofit dedicated to social impact games and media.

JAPAN: Yuka Kinoshita, the globally recognized Japanese eating influencer, has decided to retire from competitive eating due ...