Price: INR 975 Simba Beer has quickly become one of the most popular craft beers in India, thanks to its refreshing taste and distinct identity. The brand first launched with two variants ...

more than any other liquor brand. Unlike many Indian whiskies made from treacle (which effectively makes them rums), Officer's Choice is crafted from grain. In 1988, Kishore Chhabria, then ...

Indian-made foreign liquor (IMFL) is categorized under popular, prestige, premium, and luxury segments. While three brands—Officer's Choice Blue, Sterling Reserve B7, and Iconiq White—will ...

It is also among the highest-selling Indian whiskies in the world and is owned by Radico Khaitan. It was the first brand in the liquor industry to make it to the LIMCA book of records for selling ...

Pernod Ricard MD Jean Touboul highlights the growing premiumisation trend in the liquor ... Ricard India (PRI), a step-down unit of French spirits maker, owns popular international brands, such ...

However, Indian liquor manufacturers warn that an abrupt slash in duties could devastate domestic brands while flooding the market with cheap imports. The Confederation of Indian Alcoholic Beverage ...