“So to get retailers excited about the proposition of moving their business online, Instacart approached them both with the marketplace and their own site — it was that two-fold proposition that ...

See at Instacart Factors that influence ... When you select a merchant in the app, you may see "In-store prices" under the merchant's logo at the top of the screen, or you may see "view pricing ...

This as-told-to essay is based on a conversation with Ashley Colon, a 23-year-old Instacart shopper from ... The customer gets to choose which store they would like to order from.