With that in mind, let's look at four metrics that matter to event marketing: That combination of metrics provides an accurate and comprehensive framework for event measurement. The model is ...

Many marketing organizations are playing a strategic role in helping to transform ... the product road map, and many other items. Metrics are a key part of the change management process. People tend ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Connection is key. If you’re not primarily focused ... The new era of social media marketing metrics has arrived, and now is the time to up your metric tracking game. Here are the metrics ...

HELSINKI, March 5, 2025 /PRNewswire/ -- Supermetrics, a leading marketing intelligence platform, has unveiled its 2025 Marketing Data Report, providing an in-depth look at the trends, challenges ...