The captain would concur. When you’re trying to sell your cereal brand to kids, is there any harm in fashioning a ...

and our evaluations are mostly based on bright colors and high sugar content—but hey, that’s what being a kid is all about. Here are 13 cereals we loved as kids and 13 we hated.

We don’t want to speak too soon, but the mixologists at Russell House Tavern may have achieved a revolutionary breakthrough in cereal consumption. Or at least created some really tasty drinks. They’re ...

Brands including Lucky Charms, Honey Nut Cheerios and Froot Loops made up 41% of total household cereal purchases. About one-third of households with kids bought at least one of the nine brands in ...

GODOY: Kids' cereals are the most heavily advertised food ... She says the most heavily advertised brands have as many as 12 grams of sugar per serving. That's about a tablespoon.