Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Lego has increased its market share and has seen its revenue surge as other toymakers struggle to make headway. The Danish firm, famous for its colorful plastic bricks, reported revenue growth of ...

Disney and LEGO lovers, get ready for a magical new must-have! The LEGO Disney Princess Cinderella’s Dress Toy Set lets you ...

It also mounted the ambitious toys-to-life effort Lego Dimensions ... of most of its digital skins, two large Lego game modes, and countless mini-games made by Lego itself and fans.

It’s almost an understatement, but The LEGO Group had a very good year. The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company says ...

The just-announced Lego Mario Kart – Mario & Standard Kart set will let you build a larger-than-life Mario and his iconic ...

Revenue at Danish toymaker Lego grew by 13% to 74.3 billion kroner ($10.8 billion) in 2024 as its empire of colourful bricks ...

For more information, visit LEGO’s Canadian site. Annie Marino is an Editorial Assistant at the Toy Insider, The Pop Insider, and The Toy Book. She is a native New Yorker and loves to go on long walks ...

Spring is here, and with it comes some great new discounts in Amazon's Lego sale! Sure, flowers are beautiful, but they also ...