New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, ...
Business Insider4 天
Toy sales are on the slide — but not for Lego
Lego has increased its market share and has seen its revenue surge as other toymakers struggle to make headway. The Danish firm, famous for its colorful plastic bricks, reported revenue growth of ...
This New LEGO Set Lets You Build Cinderella's Iconic Dress & Features Hidden Surprises ...
Disney and LEGO lovers, get ready for a magical new must-have! The LEGO Disney Princess Cinderella’s Dress Toy Set lets you ...
toybook4 天
The LEGO Group Dominates Earnings Season, Brick by Brick
It’s almost an understatement, but The LEGO Group had a very good year. The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company says ...
Lego just celebrated Mario Day in the best way possible, with an incredible Mario Kart set ...
The just-announced Lego Mario Kart – Mario & Standard Kart set will let you build a larger-than-life Mario and his iconic ...
KELOLAND.com8 天
Best of the Best Toy Fair 2025: BestReviews gives awards to 13 top toys
Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...
toybook3 天
LEGO Canada Unveils 41,000-Brick Hockey Mural to Celebrate NHL Spirit
For more information, visit LEGO’s Canadian site. Annie Marino is an Editorial Assistant at the Toy Insider, The Pop Insider, and The Toy Book. She is a native New Yorker and loves to go on long walks ...