The first-ever SMS was sent by software programmer Neil Papworth ... founder of Far Beyond Marketing. “SMS is typically less expensive than MMS, making it an attractive option for small businesses ...

During these tests, we looked for the most cost-effective solutions with key features such as SMS/MMS messaging... When choosing the best text message marketing software platforms, our team of ...

Marketers will employ SMS call-to-action marketing in broadcast ... recipient's inbox in the same familiar way as SMS. There is no software to download or application to launch. And end users can ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...