With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

Email marketing has long been a cornerstone of digital marketing strategies, and its importance is only set to grow as we ...

Personalized campaigns enable real estate professionals to connect directly with a specific audience. Using data to segment mailing lists ensures that the right message reaches the right group.

Seattle's Democracy Voucher could use a commonsense tweak as voters may consider expanding the program another 10 years.

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because ...

From bulk mail campaigns to secure document delivery, a well-managed mailing system streamlines operations and enhances customer engagement. While digital communication has become dominant, ...