Person in mustard color sweater sharpening knife on wooden table - Freemixer/Getty Images ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

jane iredale’s ColorLuxe Eye Shadow Sticks are on sale for 50% off in all 10 of the highly-pigmented, cream-to-powder matte ...

If you're done dealing with uneven eyeliner, cakey concealer, and stubborn false lashes, take a gander at these foolproof ...

Not cleaning your makeup is an invitation for bacteria. It can leads to breakouts, irritation and ick on a whole other level.

In a sea of new makeup launches, Merit’s lip liner holds its own.

The trial of Leo Frank, and his subsequent lynching, is a story that has lingered on in the Atlanta consciousness for more ...

If you have thin eyebrows and want them to look fuller, using an eyebrow pencil correctly is key. With the right technique, you can achieve a natural and defined look ...

Grab-and-Go “I’m Finished” Strips: Third-grade teacher Tara Dusko created a bulletin board with envelopes containing strips ...

While it remains to be seen how authorities respond to these data discrepancies, here is what Ola Electric has gotten itself ...

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil-meets-gloss. Each new hue was carefully crafted to pair seamlessly with ...

Just a single stroke of eyeliner is enough to give your eyes that bold and dramatic look. Here are our top 10 picks for you.