Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.
American Express has agreed to pay $230 million to settle a federal probe into deceptive marketing practices and civil fraud allegations, the Department of Justice (DOJ) announced Thursday.
It allows PayTechs to position themselves as ecosystem leaders, providing a central hub where businesses can find APIs tailored to their specific needs. Alternatively, marketing APIs on ...
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It provides insights into how healthy campaigns perform and pinpoints areas for improvement. Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For ...