In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

The purpose of marketing is to: Traditional marketing focuses on reaching audiences through offline channels. Such as print ads, billboards, TV commercials, and direct mail. Digital marketing uses ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

Influencer marketing is expected to reach $24 billion by the end of the year ... Brands have understood that influencer and ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...